Thr3e (The Postcard)
In the mail today, I received a postcard advertisement for "Thr3e," which is apparently a film that is "In Theaters January 2007." This is a first for me, a postcard mailed directly to me about an upcoming film.
There are a few things about it that I found interesting:
On the front, it's got the poster seen here, plus the tagline "Some sins were never meant to be discovered," "From X-Men producer Ralph Winter," and "Based on the best-selling novel by Ted Dekker," as though I am supposed to know who he is.
On the back it says Quote:
When a young seminary student is targeted by a psychopathic killer, he joins forces with a criminal psychologist whose brother was murdered by the same madman. Together they must unravel the killer's riddles and catch him before he strikes again, but the closer they get, the more twisted the path becomes. This heart-pounding thriller will keep you guessing up until the final shocking scene!
At first, I was quite confused about why I had gotten this postcard, but then I figured it out--I noticed the www.foxfaithmovies.com thing in the small print at the bottom. I've known for a few years that my address has somehow found its way onto the mailing lists of a handfull of Christian things. (I think it's probably from the church that grew up at, but I'm not sure.) There are a couple of charities and orphanages, some of which I've heard of, some of which I haven't. There was the Christian college with 500 students located in Regina, Saskatchewan, a city that I have never been within a 1000 mile radius of. It's pretty clear that this must be it. The closest other thing I can think of would be that the film stars Marc Blucas, and I have purchased Buffy DVDs from Amazon that include him.
This just doesn't seem like an effective ad campaign to me. I guess the idea is that they think I'm looking for a low budget psychological thriller that is also a Christian allegory. (An alle-Gory? It is rated PG-13.) But the only way that I knew it was a "Christian" film, was that the Fox Faith Movies website was on it. Well, that and the fact that it was junk mail targeted at me.
How many of these postcards do they send out? In terms of households per dollar, a postcard (24 cents postage) gets you 4 per dollar whereas a Super Bowl commercial would be a much better "bargain" getting you 22 per dollar.
Now, about the film. From SPOILERS!! on the IMDb page, it's my impression that the twist ending of this film is the same as Donald Kaufman's The Three. If so, is Thr3e, as a Christian allegory, drawing a parallel between the Holy Trinity and the victim-cop-psychopathic killer three-in-one mulitple personality? Oh, wait, its screenplay was crafted by the same hands that wrote Ballistic: Ecks vs. Sever? Sign me up.
There are a few things about it that I found interesting:
On the front, it's got the poster seen here, plus the tagline "Some sins were never meant to be discovered," "From X-Men producer Ralph Winter," and "Based on the best-selling novel by Ted Dekker," as though I am supposed to know who he is.
On the back it says Quote:
When a young seminary student is targeted by a psychopathic killer, he joins forces with a criminal psychologist whose brother was murdered by the same madman. Together they must unravel the killer's riddles and catch him before he strikes again, but the closer they get, the more twisted the path becomes. This heart-pounding thriller will keep you guessing up until the final shocking scene!
At first, I was quite confused about why I had gotten this postcard, but then I figured it out--I noticed the www.foxfaithmovies.com thing in the small print at the bottom. I've known for a few years that my address has somehow found its way onto the mailing lists of a handfull of Christian things. (I think it's probably from the church that grew up at, but I'm not sure.) There are a couple of charities and orphanages, some of which I've heard of, some of which I haven't. There was the Christian college with 500 students located in Regina, Saskatchewan, a city that I have never been within a 1000 mile radius of. It's pretty clear that this must be it. The closest other thing I can think of would be that the film stars Marc Blucas, and I have purchased Buffy DVDs from Amazon that include him.
This just doesn't seem like an effective ad campaign to me. I guess the idea is that they think I'm looking for a low budget psychological thriller that is also a Christian allegory. (An alle-Gory? It is rated PG-13.) But the only way that I knew it was a "Christian" film, was that the Fox Faith Movies website was on it. Well, that and the fact that it was junk mail targeted at me.
How many of these postcards do they send out? In terms of households per dollar, a postcard (24 cents postage) gets you 4 per dollar whereas a Super Bowl commercial would be a much better "bargain" getting you 22 per dollar.
Now, about the film. From SPOILERS!! on the IMDb page, it's my impression that the twist ending of this film is the same as Donald Kaufman's The Three. If so, is Thr3e, as a Christian allegory, drawing a parallel between the Holy Trinity and the victim-cop-psychopathic killer three-in-one mulitple personality? Oh, wait, its screenplay was crafted by the same hands that wrote Ballistic: Ecks vs. Sever? Sign me up.
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